The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
How To Complete Life Insurance Continuing Education
Browse nearly 100 health and life insurance continuing education course topics you can take to renew your life insurance license.
Selling Life Insurance to Friends and Family
Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.
How to Sell Indexed Universal Life Insurance: Agent’s Ultimate Guide
Looking to sell more Indexed universal life insurance? This ultimate guide will help you better educate your prospects and get more clients.
Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value Based Healthcare and Why It’s Important
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
What Agents Should Know About the Million Dollar Round Table
Million Dollar Round Table, or MDRT is something every insurance agent should know about if you’re personal brand is important to you. Full Review Here.
Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.
This has happened to all of us: You get a call from a local newspaper or magazine sales person that there are only a few spaces left for their upcoming La-De-Dah special edition. They are coming to you because you’ve been such a great customer in the past. They say: “This edition will be of […]
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