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Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?
The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal
A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]
Five Easy Tips to Disrupt Your Competition and Sell More
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
4 Surefire Ways to Survive Life Insurance Disruption
Life insurance disruption is going to rock your world if you’re not prepared. Life insurance agents should follow these 4 steps today to ensure their survival.
10 Rules For Creating a Kick Ass Insurance Blog
The Internet has provided us all a new, easy way to reach an audience. What hasn’t changed are the basics of great writing, whether it’s a blog, a book or a message board on a blimp. These 10 tips will help you in creating something others will want to read.
Insurance Marketing: How to Make Your Brand Stand Out
For your personal brand to be effective and powerful it must rise above the noise to be differentiated. To be successful you must deliver.