Small to medium-sized insurance agencies are under siege from large competitors who have discovered that the future of growth lies in digital marketing to nourish customer relationships in a way most traditional marketing strategies cannot. While intellectually recognizing the importance of establishing a strong online presence, many agencies simply dive into digital marketing with no […]
The Internet has provided us all a new, easy way to reach an audience. What hasn’t changed are the basics of great writing, whether it’s a blog, a book or a message board on a blimp. These 10 tips will help you in creating something others will want to read.
Million Dollar Round Table, or MDRT is something every insurance agent should know about if you’re personal brand is important to you. Full review here plus bonus tips from top 2% financial advisor!
The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
Life insurance disruption is going to rock your world if you’re not prepared. Life insurance agents should follow these 4 steps today to ensure their survival.