For your personal brand to be effective and powerful it must rise above the noise to be differentiated. To be successful you must deliver.
We so badly want to make sales that sometimes we ask questions that will help us do anything but that. Check out the third part of our series on personal branding.
The good news is that the VAST majority of your competitors believe that what they sell is insurance. Don’t believe it!
Lee Iacocca taught us how knowing who you are and being bold are a powerful combination to building a personal brand.