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Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
5 Ways Insurance Agents can Deliver a Compelling Sales Pitch
The Harvard Business Review recently broke down this study in an article titled, “5 Ways to Project Confidence in Front of an Audience.” HBR’s analysis reminds us that while the world is changing quickly, some things never change.
Embracing Failure and Rejection Will Transform Your Insurance Sales
Like most anything else in life, failure and rejection are an undeniable part of working in the insurance industry. No agent ever closes every appointment. Learn how to make failure and rejection work for you and not against you to increase your insurance sales.
Top 10 Ways Video Will Drive Growth in Your Insurance Agency
The explosive growth of online video is remarkable. In March of 2014 US internet users watched 46.6 billion online videos.
3 Signs You’re Not Ready To Start A Business
We ran across Travis recently and liked his approach to entrepreneurship. Having started six businesses classifies him as a grizzled veteran and this story takes an interesting approach to deciding whether taking the plunge is right for you.