Your best marketing strategy is, hands-down, personal word of mouth. Learn these six best practices to improve you chances of employees and customers spreading the good word about your agency.
How To Complete Life Insurance Continuing Education
Browse nearly 100 health and life insurance continuing education course topics you can take to renew your life insurance license.
What Agents Should Know About the Million Dollar Round Table
Million Dollar Round Table, or MDRT is something every insurance agent should know about if you’re personal brand is important to you. Full Review Here.
Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.
This has happened to all of us: You get a call from a local newspaper or magazine sales person that there are only a few spaces left for their upcoming La-De-Dah special edition. They are coming to you because you’ve been such a great customer in the past. They say: “This edition will be of […]
Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal
A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]
Five Easy Tips to Disrupt Your Competition and Sell More
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
Six Critical Rules to Becoming an Insurance Lead Generation Guru
If we asked 50 insurance agency owners the one key to success in their business, we would likely get 50 thoughtful, but different answers. If we asked those same owners about the key to success on the internet, we might get 50 blank stares. Learn the rules of becoming a lead gen guru.
5 Ways Insurance Agents can Deliver a Compelling Sales Pitch
The Harvard Business Review recently broke down this study in an article titled, “5 Ways to Project Confidence in Front of an Audience.” HBR’s analysis reminds us that while the world is changing quickly, some things never change.
10 Pitfalls to Becoming a Successful Independent Insurance Agent
If you want to learn how to become an independent insurance agent and enjoy the greatest possible financial success, you need to be mindful of these 10 reasons insurance agents fail to ever make six figures.
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