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Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

February 5, 2019 By Drew Gurley

Insurance agency brand positioning

The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.

Category: Branding for Agencies, Common Sense Marketing

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

December 18, 2018 By Drew Gurley

Insurance Branding

Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

November 16, 2018 By Drew Gurley

Brand positioning insurance

Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

October 24, 2018 By Drew Gurley

Insurance Agency Brand Building

This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.

Category: Branding for Agencies, Common Sense Marketing, Resources, The Redbird Update

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