The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Browse nearly 100 health and life insurance continuing education course topics you can take to renew your life insurance license.
Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.
Looking to sell more Indexed universal life insurance? This ultimate guide will help you better educate your prospects and get more clients.
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
Million Dollar Round Table, or MDRT is something every insurance agent should know about if you’re personal brand is important to you. Full Review Here.
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.