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Six Best Practices for Running a Successful Insurance Agency

April 8, 2019 By Drew Gurley

Running a Successful Insurance Agency

Your best marketing strategy is, hands-down, personal word of mouth. Learn these six best practices to improve you chances of employees and customers spreading the good word about your agency.

Category: Insurance Producer Training, Resources, The Redbird Update

Lincoln Financial Group Agent Contracting

April 3, 2019 By Redbird Agents

Lincoln Financial Group Agent Contracting

LFG is competitively priced on term products, especially for amounts under $500,000. Although most of its products are fully underwritten, the TermAccel product offers simplified issue phone interview. It also offers an Executive Benefit planning tool on its website which offers strategic product placement for high-profile business clients.

Category: Insurance Carriers

Sagicor Life Insurance Agent Contracting


April 2, 2019 By Drew Gurley

Contract with Sagicor


Redbird has chosen to contract with Sagicor as a premier partner due to its focus and consistency in supporting its distribution channels
.

Category: Insurance Carriers

Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

February 5, 2019 By Drew Gurley

Insurance agency brand positioning

The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.

Category: Branding for Agencies, Common Sense Marketing

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

December 18, 2018 By Drew Gurley

Insurance Branding

Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Selling Life Insurance to Friends and Family

November 27, 2018 By Drew Gurley

selling to friends and family

Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.

Category: Insurance Producer Training, Sales

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

November 16, 2018 By Drew Gurley

Brand positioning insurance

Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Value Based Healthcare and Why It’s Important

November 16, 2018 By Drew Gurley

value based healthcare

Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.

Category: Insurance Articles, Insurance Producer Training, Resources

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

October 24, 2018 By Drew Gurley

Insurance Agency Brand Building

This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.

Category: Branding for Agencies, Common Sense Marketing, Resources, The Redbird Update

Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.

October 15, 2018 By Drew Gurley

Insurance Advertising

This has happened to all of us: You get a call from a local newspaper or magazine sales person that there are only a few spaces left for their upcoming La-De-Dah special edition. They are coming to you because you’ve been such a great customer in the past. They say: “This edition will be of […]

Category: Insurance Producer Training, The Redbird Update

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