The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Selling Life Insurance to Friends and Family
Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.
Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value Based Healthcare and Why It’s Important
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.
This has happened to all of us: You get a call from a local newspaper or magazine sales person that there are only a few spaces left for their upcoming La-De-Dah special edition. They are coming to you because you’ve been such a great customer in the past. They say: “This edition will be of […]
Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal
A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]
Five Easy Tips to Disrupt Your Competition and Sell More
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
Global Atlantic Agent Contracting
Contracted agents with Global Atlantic have access to a full line of life and annuity products to serve their clients. And getting appointed with Global Atlantic is incredibly simple! Global Atlantic is a leader in the life insurance industry and is one of the fastest growing companies in our industry. Global Atlantic IUL Global Atlantic […]
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