Every agent knows their job is to solve customer problems. So, why don’t more do it?
We think it’s a simple answer: they don’t know how. So, the fallback is to push product and hope something sticks.
On October 18, Redbird will announce an expanded set of solutions to help agents become credible problem solvers. And, no surprise, it starts with the first meeting.
Seldom do customers have just one itch to scratch. While you may be there for a specific reason, the opportunity to present yourself as a credible problem solver is, we believe, the greatest opportunity most agents miss. Redbird has developed a simple, straightforward selling strategy to help agents expand the discussion around needs rather than products. For Redbird agents, there will be three key benefits:
- Open other doors by engaging in the customer’s needs without diverting the discussion from their specific need,
- Expanding the agent’s circle of influence and opportunity with a broader set of solutions that most agents simply won’t take the time to learn, and
- Pulling customers closer so they won’t want another agent.
Tune in next week to learn more.
This week’s featured product
UHL (United Home Life) hits a bull’s eye
Situation: Client with Type 2 diabetes
Solution: UHL Express Issue Premier WL
Agent: Drew Gurley, St. Louis, MO
“Client is a single parent and on a tight budget. And, with Type 2 diabetes, many carriers rate this higher before even issuing the policy. She challenged me to find a competitively priced product.
“I did… UHL, a carrier I have used for final expense. UHL offers non-medical term and whole life. It does not rate extra for her condition (she actually chose a higher death benefit than she first wanted).
“I asked her the three levels of questions and quoted her on the higher benefit. Once I filled out the application, we were on the phone for the PHI interview, which took less than 10 minutes. When she handed the phone back I was told she was approved as written. Here’s the best part: she was issued in four days and 72 hours later the commission was in my bank.”