Take one of our training classes for a spin around the block
Admit it: most of your New Year’s resolutions are fully in the rear view mirror. It’s pretty much a fact: most resolutions are four wheels in the ditch by the end of January. But wait… give us just a few minutes right now to convince you to give the Redbird training curriculum a spin around the block.
Reading time… 3 minutes.
To make this story more than just a Redbird fluff piece, we polled a few of our most active and successful agents regarding their take on our twice-weekly webinars. We asked for honesty and got it.
The big news: a consensus is that our “Services Offered” classes are a hit. Rather, the concept of Services Offered and its potential impact for an agent gets an “A” grade from everyone.
“Services Offered allows the well-trained agent to utilize other products and encourages the client to participate,” said Mike McCue from the Boston area. “It’s a great sales tool and, if used properly, can lead to other products.
“Services Offered has helped me find annuities—which I was aware of but knew very little about. Now because of the opportunity to expand my business into new areas, it has forced me to learn more about what I can do with my licenses.”
Another consensus was training must become a habit.
“Training or education should be part of your regular weekly routine,” said Marty Rohde from the Phoenix area. “Things are always changing and you need to stay on top of everything or you’ll fall behind.”
So this doesn’t come across as just a horn-tooting story, McCue had some additional thoughts and suggestions.
“The training has been good, but a little redundant,” McCue said. “It seems to be geared more towards capabilities and case studies than agent growth. I think it needs to be focused on the real issues agents face in the field like lead generation, marketing, team building and coaching. It’s one thing to tell a salesman to cross-sell, it’s another to teach them.”
We are in violent agreement with Mike. While it’s hard to meet the needs of every agent with such a diverse group as we have in the Redbird network, we believe Mike’s focus on “agent growth” is the perfect way to describe what’s just around the corner.
Redbird will be announcing later this quarter an expanded series of classes that branch into more of the “how” to execute on the Services Offered approach. It’s time to go deeper into the mechanics of helping agents, for example, make the logical leap from a life insurance discussion to an annuity discussion. As Mike says, it’s not enough to just talk about “what” to do.
And, it wouldn’t be fitting to not have a thought from our lead trainer Drew Gurley.
“Services Offered is the key,” Drew said. “The agents who have embraced it are writing more business. There’s no question it has stretched their capabilities, but the ones who have taken the concept to heart have put in the time to learn the concepts of cross-selling and solving customers’ problems that Services Offered tees up.”
Be looking for more good stuff soon.
