A turn-key marketing program using videos customized for your agency is now available to Redbird affiliated agencies. Each agency will be eligible for the first month free. The insurance lead program was introduced Tuesday in Redbird’s regular training webinar.
The program is designed to drive growth and retention for an agency’s book of business. There are so many ways to use video to grow your insurance agency and we’re excited to offer this service to the Redbird community.
Below are some of the key questions about how to use video to grow your agency.
What is the purpose of the videos?
To help you market new products from Redbird Advisors, such as life insurance, group healthcare and fixed annuities. However, the program includes many other types of videos such as “voice recorded” videos for birthdays and holidays and other products.
How does it work?
We customize the videos you want to use and you simply copy and paste them into an email. It’s so simple it’s almost silly.
Do I have to make the video myself?
No Way! These insurance videos are already created and ready to be customized for your brand. You choose which videos you want to use and we will take care of everything to get them customized and ready for you to simply copy and paste them into an email.
How will video email marketing help my agency?
It will help you reach clients in a different and unique way. As you know, people consume information in different ways and video is one of the most effective methods. Video will be an excellent way to stay in touch with clients and to stand out from your competitors. For prospecting, video will be a unique way to reach the more than 50% of life insurance policy holders today who say, according to research, they need more life insurance. And, not to mention, email is considered the most effective digital marketing tactic.
Does this video lead system coordinate with agency management and marketing systems such as Mail Chimp and Constant Contact?
Yes. The program has been optimized to work with all the major agency management systems. In fact, those agencies already using an agency management systems can implement our video marketing program in literally minutes with the program’s library of insurance videos.
Is there proof video marketing will grow my agency?
Lots of proof. There are more than 250 P&C agencies currently using this video marketing plan to connect, grow, and retain their book of business. Some agencies have seen increases in revenue of up to 15% in their first 30 days of using video to connect with their clients. Plus, all the major captive insurance companies are already sending email and video to clients on the captive agent’s behalf. Why, because it works!
Can I send videos to my clients?
Absolutely. It is extremely easy to send videos to your clients with basic copy and paste knowledge. Anyone on your staff can send videos by simply logging into your account and copying and pasting the content directly into an email message. We said EASY because there is no better word to describe it.
Can I add these insurance videos to my website?
Yes, this is an optional feature that allows you to embed the hosting code directly into your website. You will be provided the code to have your web developer handle and complete.
How do I get started using My Insurance Videos to grow my agency?
Just make a call to 858-461-1075 and ask for Mike Demko (don’t forget to mention Redbird for special pricing). There is NO Setup required from you or your staff.
How much does it cost?
It’s a service you pay for month-to-month, and your first month is free. Monthly pricing starts at $69 and is based on your total number of client email contacts. Give us a call or an email and we can take you through the details.
Check out the quick three-minute clip below.
Agencies who take advantage of this marketing program will begin to see results quickly and have a better chance at protecting their book of business from the competition.