The Rise Medicare Marketing & Sales Summit is another industry conference I hear a lot about, but have not yet attended. So, if you have attended and want to give me some feedback, I would love to here from you.
As we look ahead to planning our event attendance for the upcoming year, one conference that deserves a closer look is the RISE Medicare Marketing & Sales Summit, set to take place from February 24-26, 2025, in San Juan, Puerto Rico.
While I haven’t had the opportunity to attend this event myself yet, it’s quickly gaining a reputation as a must-attend for professionals in the Medicare space. Here’s what I’ve learned so far and why it might be worth your consideration as you plan your calendar for 2025.
A Unique Experience
The RISE Medicare Marketing & Sales Summit promises a refreshing experience. The summit focuses on innovative tactics for Medicare Advantage sales and marketing, member experience, and product design—all crucial areas for anyone involved in Medicare marketing and sales.
For those of us who are accustomed to the more traditional conference venues, the idea of combining business with the beautiful setting of Puerto Rico could be an appealing change of pace.
Who doesn’t want to go to the beach and write it off on their taxes! 🙂
Why You Should Consider Attending
The summit is specifically tailored to bring together over 550 leaders and senior executives in the managed care space, making it a prime opportunity for networking, learning, and strategy development.
It covers a wide range of job functions:
- Marketing
- Sales & business development
- Product management
- Enrollment
- and consumer engagement.
This ensures that there’s valuable content for professionals at every level, from entry-level insurance agents to C-suite executives. If you’re involved in Medicare Advantage, Commercial, or Medicaid health plans, or if you’re a broker or agent looking to expand your knowledge and connections, this event might be a great fit.
What You Can Expect to Learn
From the information available, the RISE Medicare Marketing & Sales Summit seems particularly strong in delivering practical, actionable strategies.
Past attendees have praised the event for its focus on innovative techniques that help shorten sales cycles, increase close ratios, and build credibility with clients. The summit also dives deep into the CMS 2024 Final Rule and other CMS guidance, providing clarity on regulatory changes that will impact our practices in the coming years.
Additionally, there are sessions on developing a 5-year growth strategy and understanding benefit preferences to prepare for the Annual Enrollment Period (AEP). These insights could be particularly valuable for agencies looking to refine their approach to Medicare Advantage plans and health equity index thresholds.
Networking and Engagement Opportunities
Again, networking is my favorite and has always been my driving reason for attending events and exploring opportunities for new events.
The RISE Summit offers multiple tracks and opportunities for engagement, including targeted roundtable discussions and pre-conference workshops. This structure seems designed to foster meaningful connections with industry experts and peers.
If you’re looking to gain insights from small- to mid-size health plans or to hear directly from service and solution providers, this event could provide a rich environment for both formal learning and informal networking.
Testimonials from Past Attendees
While I haven’t attended myself, the feedback from previous participants has been overwhelmingly positive.
One Enrollment Manager from Legacy Health Plan highlighted how the research and data presented at the conference sparked new ideas for better marketing and member engagement.
A Director of Multichannel Marketing from Horizon Blue Cross Blue Shield of New Jersey found the content closely aligned with their department’s needs, suggesting that the event’s sessions are highly relevant and thoughtfully curated.
Final Thoughts
If you’re considering which events to attend next year, the RISE Medicare Marketing & Sales Summit in San Juan, Puerto Rico, should definitely be on your radar.
Even if you’re like me and have not yet attended, the combination of valuable content, practical strategies, and an appealing location makes it a compelling option. It’s an opportunity to connect with industry leaders, enhance your understanding of Medicare marketing, and set your course for success in 2025.
I encourage you to explore more about the event and consider whether it aligns with your professional goals. For more details and to register, visit the summit’s website and review their past event guide.
This could be the perfect addition to your 2025 professional development plan!
