The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Browse nearly 100 health and life insurance continuing education course topics you can take to renew your life insurance license.
Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
If we asked 50 insurance agency owners the one key to success in their business, we would likely get 50 thoughtful, but different answers. If we asked those same owners about the key to success on the internet, we might get 50 blank stares. Learn the rules of becoming a lead gen guru.
Heartland Financial Group announced on June 15th the acquisition of Unique Writers of Yuba City, CA.