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Top Financial Services Speaker Talks Secrets to Winning the Telephone

April 10, 2019 By Drew Gurley

insurance phoning language

 I recently sat down with Ben Newman to talk about his mindset on how insurance agents can get better using the phone to set appointments and sell.  Selling life insurance over the phone is an art many agents can’t master. But, for those who do, they do it with extraordinary success! Luckily, Ben had […]

Category: Insurance Producer Training, Resources, Sales

Six Best Practices for Running a Successful Insurance Agency

April 8, 2019 By Drew Gurley

Running a Successful Insurance Agency

Your best marketing strategy is, hands-down, personal word of mouth. Learn these six best practices to improve you chances of employees and customers spreading the good word about your agency.

Category: Insurance Producer Training, Resources, The Redbird Update

Sagicor Life Insurance Agent Contracting


April 2, 2019 By Drew Gurley

Contract with Sagicor


Redbird has chosen to contract with Sagicor as a premier partner due to its focus and consistency in supporting its distribution channels
.

Category: Insurance Carriers

Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

February 5, 2019 By Drew Gurley

Insurance agency brand positioning

The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.

Category: Branding for Agencies, Common Sense Marketing

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

December 18, 2018 By Drew Gurley

Insurance Branding

Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Selling Life Insurance to Friends and Family

November 27, 2018 By Drew Gurley

selling to friends and family

Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.

Category: Insurance Producer Training, Sales

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

November 16, 2018 By Drew Gurley

Brand positioning insurance

Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Value Based Healthcare and Why It’s Important

November 16, 2018 By Drew Gurley

value based healthcare

Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.

Category: Insurance Articles, Insurance Producer Training, Resources

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

October 24, 2018 By Drew Gurley

Insurance Agency Brand Building

This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.

Category: Branding for Agencies, Common Sense Marketing, Resources, The Redbird Update

Five Easy Tips to Disrupt Your Competition and Sell More

August 25, 2018 By Drew Gurley

Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.

Category: Branding for Agencies, Resources, The Redbird Update

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