I recently sat down with Ben Newman to talk about his mindset on how insurance agents can get better using the phone to set appointments and sell. Selling life insurance over the phone is an art many agents can’t master. But, for those who do, they do it with extraordinary success! Luckily, Ben had […]
Your best marketing strategy is, hands-down, personal word of mouth. Learn these six best practices to improve you chances of employees and customers spreading the good word about your agency.
Redbird has chosen to contract with Sagicor as a premier partner due to its focus and consistency in supporting its distribution channels .
The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.
Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.
Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.