The insurance industry and every other industry has been outflanked by rampant new technology in the last 30 years that has given control of the purchasing steering wheel to the customer.
Insurance agencies are falling behind customer expectations. Learn how four strategies can turn that around for your agency,
Small to medium-sized insurance agencies are under siege from large competitors who have discovered that the future of growth lies in digital marketing to nourish customer relationships in a way most traditional marketing strategies cannot. While intellectually recognizing the importance of establishing a strong online presence, many agencies simply dive into digital marketing with no […]
Half-life. Wikipedia says half-life characterizes any type of “exponential decay.” The scientist who discovered half-life more than 100 years ago was dealing with the alarming rate at which unstable atoms undergo radioactive decay. While you can rest easy that your website content is not radioactive, the ridiculous pace of change on the internet today has […]
A thorough content brief can be the difference in good versus great SEO results. Learn more in our latest article.
Personalization of the customer experience takes the customer’s journey to a new level against competitors.
Insurance agencies must embrace innovation in an increasingly competitive marketplace. Read more in the latest Redbird report.
Technology has literally handed customers the reins of the business we previously thought was ours. Learn how to embrace the idea of using third party strategy consultants to propel your growth.