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Six Missed Opportunities if You Don’t have a Digital Marketing Strategy

August 14, 2023 By Todd Gurley

Don't Miss Big Opportunities Without a Digital Marketing Strategy

Small to medium-sized insurance agencies are under siege from large competitors who have discovered that the future of growth lies in digital marketing to nourish customer relationships in a way most traditional marketing strategies cannot. While intellectually recognizing the importance of establishing a strong online presence, many agencies simply dive into digital marketing with no […]

Category: Branding for Agencies, Leads, The Redbird Update, Uncategorized

10 Rules For Creating a Kick Ass Insurance Blog

June 11, 2022 By Drew Gurley

10 Tips For A Successful Insurance Blog

The Internet has provided us all a new, easy way to reach an audience. What hasn’t changed are the basics of great writing, whether it’s a blog, a book or a message board on a blimp. These 10 tips will help you in creating something others will want to read.

Category: Branding for Agencies, Insurance Articles, Insurance Websites

What Agents Should Know About the Million Dollar Round Table

January 14, 2021 By Drew Gurley

Million Dollar Round Table

Million Dollar Round Table, or MDRT is something every insurance agent should know about if you’re personal brand is important to you. Full review here plus bonus tips from top 2% financial advisor!

Category: Branding for Agencies, Entrepreneurship, The Redbird Update

Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

February 5, 2019 By Drew Gurley

Insurance agency brand positioning

The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.

Category: Branding for Agencies, Common Sense Marketing

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

December 18, 2018 By Drew Gurley

Insurance Branding

Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

November 16, 2018 By Drew Gurley

Brand positioning insurance

Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.

Category: Branding for Agencies, Common Sense Marketing, Entrepreneurship

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

October 24, 2018 By Drew Gurley

Insurance Agency Brand Building

This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.

Category: Branding for Agencies, Common Sense Marketing, Resources, The Redbird Update

Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal

October 8, 2018 By Drew Gurley

Insurance Customer Service

A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]

Category: Branding for Agencies, The Redbird Update, Uncategorized

Five Easy Tips to Disrupt Your Competition and Sell More

August 25, 2018 By Drew Gurley

Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.

Category: Branding for Agencies, Resources, The Redbird Update

4 Surefire Ways to Survive Life Insurance Disruption

August 29, 2017 By Drew Gurley

4 Steps to Survive Life Insurance Disruption

Life insurance disruption is going to rock your world if you’re not prepared. Life insurance agents should follow these 4 steps today to ensure their survival.

Category: Branding for Agencies, Insurance Carriers, Sales, Technology, The Redbird Update

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