Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
Value Based Healthcare and Why It’s Important
Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.
Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.
Five Easy Tips to Disrupt Your Competition and Sell More
Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.
Six Critical Rules to Becoming an Insurance Lead Generation Guru
If we asked 50 insurance agency owners the one key to success in their business, we would likely get 50 thoughtful, but different answers. If we asked those same owners about the key to success on the internet, we might get 50 blank stares. Learn the rules of becoming a lead gen guru.
Heartland Financial Group Inks Deal to Acquire Unique Writers
Heartland Financial Group announced on June 15th the acquisition of Unique Writers of Yuba City, CA.
5 Ways Insurance Agents can Deliver a Compelling Sales Pitch
The Harvard Business Review recently broke down this study in an article titled, “5 Ways to Project Confidence in Front of an Audience.” HBR’s analysis reminds us that while the world is changing quickly, some things never change.
Royal Neighbors Agent Contracting
Royal Neighbors agents enjoy a full suite of whole life, final expense, and term life insurance products. Many of which are available with out any medical exams which certainly makes the sales process much easier. Combined with aggressive agent compensation, Royal Neighbors is a great option. Learn More.
Overcoming Objections
In any sales transaction, with rare exceptions, there are always going to be objections in the way of making the sale. Some objections will come disguised as seemingly harmless questions; others might be more assertive pushback. Learn how to create buyers.
Embracing Failure and Rejection Will Transform Your Insurance Sales
Like most anything else in life, failure and rejection are an undeniable part of working in the insurance industry. No agent ever closes every appointment. Learn how to make failure and rejection work for you and not against you to increase your insurance sales.
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