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Five Components of the Customer Experience that Impact Satisfaction

November 2, 2023 By Todd Gurley

Five Components of the Customer Experience that Impact Satisfaction 

The insurance industry and every other industry has been outflanked by rampant new technology in the last 30 years that has given control of the purchasing steering wheel to the customer.

Category: Customer Experience

Four Solutions to Drive Great Customer Experiences for Insurance Agencies

August 15, 2023 By Todd Gurley

Learn four strategies that will drive a better customer experience for your insurance agency.

Insurance agencies are falling behind customer expectations. Learn how four strategies can turn that around for your agency,

Category: Customer Experience, Insurance Leadership

Six Missed Opportunities if You Don’t have a Digital Marketing Strategy

August 14, 2023 By Todd Gurley

Don't Miss Big Opportunities Without a Digital Marketing Strategy

Small to medium-sized insurance agencies are under siege from large competitors who have discovered that the future of growth lies in digital marketing to nourish customer relationships in a way most traditional marketing strategies cannot. While intellectually recognizing the importance of establishing a strong online presence, many agencies simply dive into digital marketing with no […]

Category: Branding for Agencies, Leads, The Redbird Update, Uncategorized

How to conduct a content audit for your website

August 8, 2023 By Todd Gurley

Half-life. Wikipedia says half-life characterizes any type of “exponential decay.” The scientist who discovered half-life more than 100 years ago was dealing with the alarming rate at which unstable atoms undergo radioactive decay. While you can rest easy that your website content is not radioactive, the ridiculous pace of change on the internet today has […]

Category: Uncategorized

How to create an SEO content brief for your insurance agency

August 8, 2023 By Todd Gurley

Learn how to create a compelling content roadmap to ensure online content performs at a high level.

A thorough content brief can be the difference in good versus great SEO results. Learn more in our latest article.

Category: SEO for insurance agencies, Uncategorized

Personalization is a powerful tool to meet your customers on their terms

August 3, 2023 By Todd Gurley

Personalization is the highest form of the customer experience.

Personalization of the customer experience takes the customer’s journey to a new level against competitors.

Category: Common Sense Marketing

Innovation in insurance is here and what should an agency do?

July 28, 2023 By Todd Gurley

innovation is critical for insurance agencies

Insurance agencies must embrace innovation in an increasingly competitive marketplace. Read more in the latest Redbird report.

Category: The Redbird Update

Insurance strategy consulting and when it is necessary for your agency

April 4, 2023 By Todd Gurley

Insurance Strategy Consulting Services

Technology has literally handed customers the reins of the business we previously thought was ours. Learn how to embrace the idea of using third party strategy consultants to propel your growth.

Category: Brilliant at the Basics, Entrepreneurship, The Redbird Update

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