Health care reform and the implementation of the Affordable Care Act (ACA), better known as Obamacare, has rocked many business owners and the impact is rolling down hill to their employees. This screams opportunity.

We have finally made it to the final of our six-part series on cross selling life insurance in your P&C agency. It is possible this last step might be the most important: hand delivering each life insurance policy.

Most P&C agency owners know they should be cross selling life insurance but aren’t sure where to start. Along with a consistent marketing plan, training your CSRs is the next big step to effectively round out your accounts.

Many P&C agents dismiss life insurance as a distraction. The sales cycle can be longer than P&C and, despite what you might read elsewhere, selling life insurance is not as easy as falling off a log.