Insurance Sales Education

Sagicor Life Insurance Agent Contracting 

April 2, 2019 By Drew Gurley

Redbird has chosen to contract with Sagicor as a premier partner due to its focus and consistency in supporting its distribution channels .

Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

February 5, 2019 By Drew Gurley

The purpose of a brand positioning is to help you focus all your business capabilities—sales, service, marketing, etc.—on high potential and well-defined groups of customers—we’ll call them your most important customers—who will anchor your business for years to come. Learn More.

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

December 18, 2018 By Drew Gurley

Building a brand is a mystery to the most business owners, insurance or otherwise. It’s not that they don’t believe it’s important… it’s that they don’t know where to start. Learn more.

Selling Life Insurance to Friends and Family

November 27, 2018 By Drew Gurley

Selling insurance to friends and family is how many agents jump-start their business in the early days. Learn all about it and the alternatives here.

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

November 16, 2018 By Drew Gurley

Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.

Value Based Healthcare and Why It’s Important

November 16, 2018 By Drew Gurley

Value based healthcare offers a transformation of the way medical services are are being delivered. Here’s what agents need to know and share with clients.

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

October 24, 2018 By Drew Gurley

This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop—a loop we’ll address in this series—the basic tenets of marketing that worked 50 years ago still work today. Learn More.

Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.

October 15, 2018 By Drew Gurley

This has happened to all of us: You get a call from a local newspaper or magazine sales person that there are only a few spaces left for their upcoming La-De-Dah special edition. They are coming to you because you’ve been such a great customer in the past. They say: “This edition will be of […]

Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal

October 8, 2018 By Drew Gurley

A friend of our family was an assistant coach at one of the most successful college football programs in the country. He was also the head of recruiting and had a philosophy that really stuck with me. He said: “We recruit fast kids and find the best place for them to play. “You can’t coach […]

Five Easy Tips to Disrupt Your Competition and Sell More

August 25, 2018 By Drew Gurley

Customers have many ways to learn about your agency, it’s impossible to control every touch point. These 5 tips will give you an edge on your competition.

FMO Connection

Copywriting | SEO | AEO | GEO

Want To Sell Your Insurance Agency?

Sagicor Life Insurance Agent Contracting

Common Sense Marketing for Insurance Agencies: Brand Positioning #2 – WHO DO WE SERVE?

Common Sense Marketing for Insurance Agencies: BRAND POSITIONING-WHAT BUSINESS ARE YOU IN?

Selling Life Insurance to Friends and Family

Common Sense Marketing for Insurance Agencies: Brand Positioning- SIX CRITICAL QUESTIONS

Value Based Healthcare and Why It’s Important

Common Sense Marketing For Insurance Agencies: BRAND – WHY YOU NEED ONE

Insurance Agents Beware: “One Time Only” Advertising is a Waste of Money.

Four Ways to Make ‘Friendly’ Part of Your Customer Service Arsenal

Five Easy Tips to Disrupt Your Competition and Sell More

Popular Articles

Selling Your Medicare Book of Business and Maximizing Your Valuation

Agent’s Guide to Selling Medicare [2026 Edition]

SEO for Insurance Agencies: Services, Tips and Tricks

Top Medicare FMOs for 2026 [Contact Info Included]

How to Become a Medicare Insurance Agent

Ultimate Guide to Selling Final Expense Insurance [2026]

Top Vendors for Medicare Leads in 2026

Choosing the Right Final Expense FMO [Including Recommendations]

The Immense Value of “Long Tail Keywords” for Insurance SEO

How to Sell Indexed Universal Life Insurance: Agent’s Ultimate Guide

Insurance Agent’s Guide to How Business Owners Use Life Insurance

Navigation

Contact Us