Establish yourself as a trusted voice in the insurance industry.
At Redbird, we know from personal experience that thought leadership is a key to standing out in the insurance market. Our Thought Leadership Publishing Service helps insurance agents, agency owners, and insurance leaders turn their expertise into industry credibility.
We make it easy to get your voice heard and respected by decision-makers across the insurance business by helping you publish high-impact articles in respected insurance industry outlets and amplify your brand on Redbird’s platform, LinkedIn, social media, and beyond.
What We Offer
Redbird’s editorial and publishing team provides:
-
Content Creation and Strategy: We work alongside you to craft insurance thought leadership content that resonates with real-world challenges in healthcare, life insurance, health insurance, property and casualty, risk management, and emerging trends like insurtech and artificial intelligence.
-
Professional Editing and Approval: Your ideas, polished for maximum impact while preserving your authentic voice.
-
Publishing and Distribution: We submit your articles to top industry outlets and publish directly on Redbird’s website, helping you grow your thought leadership footprint across the insurance ecosystem.
Our editorial team stays on top of cutting-edge topics that can have impacts through out the insurance industry like Products, sales, business models, supply-chain disruptions, weather events that impact insurance rates and enrollment periods, sustainability, climate change, global risk, and other areas at the macro level of the insurance industry, helping your content stay relevant.
Why Thought Leadership Matters
In today’s insurance business, building credibility is non-negotiable. Insurance companies, brokers, agents, and providers are all competing for attention and trust.
Establishing yourself as a thought leader helps you:
-
Increase Visibility: Get seen by key industry players and influencers through strategic content placements.
-
Grow Trust: Become a go-to resource for prospects and partners in areas like captive insurance, insurance protection, and user experience innovation.
-
Expand Opportunities: Attract more clients, speaking engagements, podcast interviews, leadership roles, and agent recruitment.
-
Stay Ahead of Change: Build authority in critical topics like generative AI, ESG initiatives, and the future of insurance.
By investing in thought leadership, you’re not just building a reputation, you’re building your long-term career and unfair advantage over your competitors.
Where We Publish and Promote
Redbird maintains relationships across a wide range of respected platforms, including insurance media outlets, social media communities, LinkedIn, and our own website.
We also leverage channels like podcasts, webinars, and targeted campaigns across the insurance ecosystem to amplify your content.
Whether your focus is traditional areas like auto insurance and property insurance, Medicare and ACA health insurance, or newer spaces like IoT and political violence coverage, Redbird helps you stay relevant and visible.
How the Process Works
-
You bring your expertise or brainstorm with our editorial team to submit your first article.
-
We craft and polish your article to meet the various, high editorial standards of our partners.
-
You review and approve before anything is submitted to be published.
-
We submit and promote across Redbird’s platform, LinkedIn, and top-tier insurance industry media outlets.
We focus on building real authority, not just clicks. Our goal is to turn you into a recognized voice that insurance companies, agents, and other professionals trust.
Ready to Become an Industry Thought Leader?
Get started with Redbird’s Thought Leadership Publishing Service today.