Target Audience Identification: The hot center for insurance that everything feeds off.
How do you define your target audience today? Age. Where they live. Where they work. Interests. Gender. Size of their family. Purchase behaviors. Lifestyle.
Here’s the truth: The only way you can provide an exceptional customer experience is by having a tightly defined profile of who you think will be most interested in what you offer.
Here’s another truth: Most small to medium-sized insurance agencies do just the opposite of the previous sentence. Rather than a tight definition, they cast a wide marketing net with a loosely defined target in hopes someone will grab what they are offering.
That is a recipe for disaster.
Finding those who need exactly what you offer requires you have a clear definition of your value proposition and you know the characteristics of those looking for that solution. Learning those characteristics can come from an understanding of your current customers and prospects.
Let’s start a discussion today with a free 30-minute call to determine how well you have identified those very best potential customers.
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