A well-defined market positioning for insurance defines what you want to be.
A well-defined market positioning is the heart of a thoughtful brand strategy. So, what is a market positioning?
Think about it this way. If you asked 50 random customers to tell you three attributes that best describe your company, what would they be?
Here are some good ones: Helpful, trustworthy, reliable.
Here are some not so good ones: Inconsistent, dishonest, unreliable.
So, a market position is how customers actually see you. A market positioning is how you want customers to see you.
How well do you think your position matches your positioning?
Redbird’s Market Positioning process answers six simple questions:
- What business are you in?
- Who do you serve?
- What are their special needs?
- With whom are you competing with?
- What makes you different?
- What unique benefit do customers receive from you?
Let’s start a discussion today with a free 30-minute call to talk about each question and how well you have defined them.