Final Expense Commission Calculator Step 1 of 3 33% Production TargetWe’re going to model revenue first. Then we’ll model the engine that creates it.Target Policies Per YearHow many policies do you want to place this year?Your Commission Level50%60%70%80%90%100%105%110%115%125%Average Annual PremiumThis is the average premium a policy costs. The industry average is $600.Commission Per PolicySales Engine PerformanceYour sales engine is defined by these numbers. If you don’t know them, you’re guessing.High performers consistently operate at: 35–50% lead-to-presentation 70–85% presentation-to-policy Lead to Presentation Rate10%25%35%50%75%100%Of all leads worked, what % receive a presentation?Presentation to Policy Rate %10%20%30%40%50%60%70%80%90%100%Of all sales presentations, what % result in a written policy?Effective Lead to Policy % EconomicsAverage Lead CostYour average spend on a per lead basis.Amount You Pay Per PolicyThis is the estimated cost to acquire each of your customers.Gross Margin Per PolicyGross Margin %If this number is under 50%, your conversion rate is the first lever to improve. Your Income ProjectionNet Revenue After Lead CostsThis is what your business produces after customer acquisition costs. Most agents never dig into this math. If this number feels tight, improve conversion first. Then increase average premium. Lead volume comes last. Total Projected EarningsTotal projected earnings assuming 100% commission advance.Total Lead SpendYour Weekly Plan (Results)High performers improve conversion before increasing lead spend.Presentations Per WeekPolicies Per WeekLeads Per WeekWeekly Lead BudgetAnnual Lead BudgetStrategy CallDo You Want Help Hitting These Numbers ?Name First Last Email PhoneCAPTCHA Δ