Lead generation for mortgage protection insurance leads is simple.
- Understand your lead options (see lead types and explanations below)
- Talk to someone about the leads for your insurance agency (click here)
- Place an order.(click here)
Below is an explanation of the types of mortgage protection (mp) leads we can help you with using a variety of lead vendors. If you’re interested, simply fill out a form and our team will get in contact with you as soon as possible.
Mortgage Protection Leads Direct Mail
There are three types of life leads that agents use to drive their life insurance sales.
Cost Per Thousand Direct Mail Campaign
The first type of mortgage protection lead is direct mail, which is what most people are used to, a common cost per thousand campaign.
What does cost per thousand mean?
Simple. You pay a fee for 1,000 mailers sent out to your target market. For example, a direct mail company would charge you $375-$700 (costs vary) to send 1,000 lead letters.
Running cost per thousand campaigns is a great way to generate fresh mortgage protection leads. Lead programs are created to target individuals and families who have recently purchased a home or refinanced a property.
These mailers are sent out in two ways.
- 3rd Class Direct Mail (least expensive, slowest return time)
- 1st Class Direct Mail (most expensive, fastest return time)
Just like most direct mail campaigns, you can expect an average of 1% nationally.
What does direct mail campaign for mortgage protection cost?
Pricing for 1st class campaigns with new mortgage data is usually anywhere from $550-$700 depending on the vendor.
See How Redbird Can Drive Prospects to Your Agency
- SEO: unlock massive amounts of SEO traffic to drive more mortgage protection sales.
- Content Marketing: our team creates high-quality content that will get shared, get links, and attract prospects.
- Social Media: effective repurposed social media strategies with clear ROI.
Fixed Cost Direct Mail Mortgage Protection Lead
Similar to final expense or Medicare, these are far and away the most popular type of mortgage protection lead, and high-quality.
Some agents will even tell you fixed cost direct mail are the best mortgage protection leads.
Direct mail is great until you have a couple weeks of bad returns. For example, you send out 1,000 letters to your target market or statewide expecting a 1% response and your response rate ends up less…and you’re out the money with nothing to show.
This is exactly why fixed cost direct mail leads are so popular.
Fixed cost direct mail leads eliminate the worry of having a week of bad returns.
Because you get what you pay for and the company sending the letters carries the risk of return rates. If they drop 1000 letters for you and get less than the desired response rate, they will send out more letters to get you the leads you paid for.
Working fixed cost direct mail mortgage protection leads provide a sense of stability on any given week for agents out in the field selling.
How are the leads delivered?
Leads are scanned and receipt notifications are emailed to you the same day they are received to ensure the best conversion. Once the lead cards have been scanned and sent to you, they will be shipped to you so you have the physical lead card to help in your prospecting efforts.
Depending on the vendor (direct mail or social media), we can help you get fixed cost direct mail leads from $35-$60 per lead.
Some vendors even use API to post leads directly to your CRM.
Phone Verified Direct Mail Mortgage Protection Lead
Phone verified mortgage protection leads continue to evolve, but they are proving to be a good mortgage lead.
Here’s how they work.
A new homeowner receives a card in the mail with a phone number. When they call the phone number they are given a series of prompts to further qualify the lead and request a meeting with an agent.
These leads are then sent to the agent in real time to follow up and set an appointment. With a little sales training and elbow grease, these are a great solution.
Aged Mortgage Protection Leads
Aged leads are easily the best way for a new insurance agents to get started selling mortgage protection because they are extremely cheap. And, you can typically buy the following types of aged leads for mortgage sales.
- Direct mail
- Internet (google)
- Facebook (social)
We would never say you should only rely on aged leads, but aged mortgage protection direct mail leads can provide a significant sales boost when used on a consistent basis.
Aged leads are defined 2 ways.
- B leads (old)
- C leads (older)
Frankly, there isn’t much difference between B and C leads because they are both old and only cost a few bucks per lead. It’s all a matter of catching your prospect at the right time.
Use Mortgage Data to generate Mortgage Protection Leads
Want to learn how to generate mortgage protection leads?
It’s all about the homeowner’s data that is public and for sale.
There are multiple ways to use new homeowner data to generate mortgage protection leads.
- Use the data to send direct mail
- Use the data to generate telemarketed mortgage protection leads
- Use the data for cold calling and knocking
- Use the data for retargeting for Facebook ads. Facebook leads continue to get better and better as you can more quickly target a lot of people.
Data lists are relatively cheap, so it’s a great way to get started selling mortgage protection is you don’t have a lead budget.
Our suggestion for agents looking for cheap leads is to pair B and C leads with a homeowners data list. It’s a great combo for agents that really want to go out and hustle.
Buy Mortgage Protection Leads
Most agents don’t want to buy mortgage protection leads, or any insurance leads for that matter, until they have spoken to someone. And, we completely agree!
Complete the form below to schedule a time with our team to learn more about our portfolio of mortgage protection leads, so you can ask all the questions you need to feel comfortable you’re going to get the best ROI.
Mortgage Protection Leads: Learn More
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