Getting mortgage protection insurance leads is simple.
- Understand your options (see lead types and explanations below)
- Talk to someone about the leads (click here)
- Place an order.(click here)
Below is an explanation of the types of mortgage protection (mp) leads we can help you with. If you’re interested, simply fill out a form and our team will get in contact with you as soon as possible.
Mortgage Protection Leads Direct Mail
There are three types of mortgage protection leads that agents use.
Cost Per Thousand Campaign
The first type of mortgage protection direct mail is what most people are used to, a common cost per thousand campaign.
Running cost per thousand campaigns is a great way to generate fresh mortgage protection leads. Campaigns are created to target individuals and families who have recently purchased a home or refinanced a property.
These mailers are sent out in two ways.
- 3rd Class Direct Mail (least expensive, slowest return time)
- 1st Class Direct Mail (most expensive, fastest return time)
Just like most direct mail campaigns, you can expect an average of 1% nationally.
What does direct mail campaign for mortgage protection cost?
1st class campaigns with new data is usually anywhere from $550-$700 depending on the vendor.
Fixed Cost Direct Mail
These are far and away the most popular type of mortgage protection lead. Some agents will even tell you fixed cost direct mail are the best mortgage protection leads.
Direct mail is great until you have a couple weeks of bad returns.
Fixed cost mortgage protection direct mail leads eliminate the worry of having a week of bad returns.
Because we believe that we have a strong enough direct mail program that we’re willing to take the risk for you. We run the campaigns based on how many fixed price leads you want, and from there we deliver to you on a weekly basis.
Working fixed cost direct mail mortgage protection leads provide a sense of stability on any given week for agents out in the field selling.
Leads are scanned and emailed to you the same day they are received to ensure the best conversion. Once the leads have been scanned and sent to you, they will be shipped to you so you have the physical lead card to help in your prospecting efforts.
Depending on the vendor, we can help you get fixed cost direct mail leads from $35-$45 per lead.
Phone Verified Direct Mail
Phone verified mortgage protection leads continue to evolve, but they are proving to be a good mortgage lead.
Here’s how they work.
A new homeowner receives a card in the mail with a phone number. When they call the phone number they are given a series of prompts to further qualify the lead and request a meeting with an agent.
These leads are then sent to the agent in real time to follow up and set an appointment.
Aged Mortgage Protection Leads
Aged leads are easily the best way for a new agent to get started selling mortgage protection because they are extremely cheap. And, you can typically buy the following types of aged leads for mortgage sales.
- Direct mail
- Internet (google)
- Facebook (social)
We would never say you should only rely on aged leads, but aged mortgage protection direct mail leads can provide a significant sales boost when used on a consistent basis.
Aged leads are defined 2 ways.
- B leads (old)
- C leads (older)
Frankly, there isn’t much difference between B and C leads because they are both old and only cost a few bucks per lead. It’s all a matter of catching your prospect at the right time.
Want to learn how to generate mortgage protection leads?
It’s all about the homeowner’s data that is public and for sale.
There are multiple ways to use new homeowner data to generate mortgage protection leads.
- Use the data to send direct mail
- Use the data to generate telemarketed mortgage protection leads
- Use the data for cold calling and knocking
Data lists are relatively cheap, so it’s a great way to get started selling mortgage protection is you don’t have a lead budget.
Our suggestion for agents looking for cheap leads is to pair B and C leads with a homeowners data list. It’s a great combo for agents that really want to go out and hustle.
Buy Mortgage Protection Leads
Most agents don’t want to buy mortgage protection leads, or any insurance leads for that matter, until they have spoken to someone. And, we completely agree!
Complete the form below to schedule a time with our team to learn more about our portfolio of mortgage protection leads, so you can ask all the questions you need to feel comfortable you’re going to get the best ROI.